Search lost IS (budget): The percentage of time that your ads weren't shown on the Search Network due to insufficient budget.Display impression share: The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive.Search impression share: The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive.Here are some metrics to help you understand your impression share: For Shopping campaigns, you can view impression share data on the Campaigns, Ad Groups, or Product Groups pages.Note: Search exact match impression share is reported in the range of 0.1 to 1. View impression share data for specific ad groups and keywords by enabling the "Impression share" column on the Ad groups and Keywords pages. The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types.Impression share data will now appear in your statistics table. share columns by checking the boxes next to column names. What is an Impression According to Google, an impression means that a user has seen (or potentially seen) a link to your site in Search, Discover, or News. Click the Competitive metrics drop down menu and select Search impr.Click the Campaigns drop down in the section menu and select Campaigns, Ad groups. Or, click the Audiences, keywords, and content drop down in the section menu and select Search keywords.Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they're searching for products and services like the ones you offer. In your Google Ads account, click the Campaigns icon. Google Ads is a pay-per-click (PPC) advertising platform, where advertisers pay per click (or impression) on an ad.
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